Learn Something New at ApEx

There are many complimentary sessions at ApEx this year and you're bound to learn something new and helpful to take away with you. Here are just a few of them. To find out more, go to www.apextradeshow.com.

Operational Productivity to Make More Cash
Learn about operational productivity to drive your bottom and cash flow. Join Hugh Johnston as he takes you through "hands-on" strategies to make you money in the next 90 days including: building cash flow per square foot; guest throughput; people efficiency and effectiveness; cash and inventory management; food production, freshness and waste; and optimizing your fixed expenses.
Hugh Johnston CA, CMC, Strategic and Financial Architect, Hugh Johnston Strategy and Business Planning

What the Great Ate
Food has played a starring role in the lives of so many famous or infamous people. Diplomatic agreements have been negotiated over elaborate feasts, novels have been fuelled by strong coffee and marriages have ended over a meal gone bad. In What the Great Ate, brothers Matthew and Mark Jacob have cooked up a bountiful sampling of the peculiar culinary likes, dislikes, habits, and attitudes of famous — and often notorious — figures throughout history.
Matthew Jacob, co-author, What the Great Ate

Corby Institute
Talk with a Corby brand specialist, learn about dedicated programming and the projected hot trends.

State of the Foodservice Industry in Canada and Atlantic Canada
Robert Carter, Executive Director of The NPD Group, will present an overview of the state of the foodservice industry in Canada, with a focus on the Atlantic region. In a relatively flat market, it is more important than ever to offer consumers differentiated offerings. Operators who stand apart on value, quality, convenience or other attributes that are relevant to consumers will win.
Robert Carter, Executive Director of The NPD Group

FoodserviceForecasts and Trends
You could resort to astrology or tarot cards to predict the future, but well-grounded research is a much better idea. CRFA’s Jill Holroyd taps into the latest research to forecast what lies ahead for foodservice operators. This includes the latest foodservice sales forecast for Atlantic Canada, the top 10 foods and beverages, and emerging trends and issues for 2011.
Jill Holroyd, Senior Vice President, Marketing and Communications, CRFA

Build and Brand Your Business with Social Media
Join the Party – How to build your brand and business with social media
Social media can be a great way to engage with your audiences, but like any conversation there are right ways and wrong ways to go. It’s like being at a party, where some people shine and others find themselves alone at the chip bowl. Which will you be? Learn the answers to these questions: Do I need to do social media? How do I actually do it, anyway? How do I ensure that it grows my business?
Elise Craft, Account Director, and Dan Culberson, Digital Producer and Strategist, of Revolution Strategy

Revolution Strategy
Dan Culberson and Elise Craft of Revolution Strategy will do short sessions on the trade show floor, where they’ll get you set up on your mobile device, do some troubleshooting and provide quick “social media surgery”.